How passion turns into a winery
Many great ideas are born out of passion, and Bodega BiniVista is no excuse. In 2017 Danish entrepreneur Søren Svenningsen got the idea of creating a unique winery on Mallorca, and the same year Bodega BiniVista was founded. Since then we have worked very hard to make the dream come true, and we have purchased approximately 30 hectares of prime land area – a part of the famous Vi de la Terra Mallorca that’s situated in the heart of the largest wine region on Mallorca. This gives us amazing potential for producing some truly great wines.
26 hectares of vineyards
We planted the first 21 hectares of vines in March 2018, and in 2020 we have added another 5 hectares, increasing the total vineyard surface area to today’s 26 hectares.
The Wine Family
Our vision is to become the most innovative and distinguished wine club in the world. Centered around our supreme quality wine estate, we want to create a wine club based on the concept of a family – BiniVista Family. Our goal is to offer unique experiences and give family members the opportunity to join our journey as we create a winery in one of the most beautiful places in the world. While getting insights into the winemaking process and access to extraordinary wine.
Best grapes and vines
From the very start of the project we did a manifest agreeing not to compromise when creating the vineyards and growing only the best grapes possible in order to produce a diverse range of high-quality organic wines. By optimising both the potential and quality of our land and grapevines, we aim to craft outstanding wines that are easy to drink and enjoy.
Courage, passion, determination – and a lot of hard work.
Our key values are honesty, loyalty, responsibility, transparency, innovation, authenticity and best practice performance in every aspect of both our business and in relation to the local community, employees, business partners and of course our family members. We will achieve all of this with courage, passion, determination - and a lot of good, old fashioned hard work.
From the start of the project Søren decided to involve the two local Mallorcans, Joan Horrach and Jaume Fullana, as partners. In 2019, Marie Von Ahm, a fellow Dane based in Barcelona, also joined the BiniVista team as a partner.
Søren has been a succesful serial entrepreneur for years. Now he devotes all his energy and passion to creating a unique winery and establishing the BiniVista Family.
Søren originally graduated as a lawyer, but in 1993 he decided to set out on different entrepreneurial adventures. He started multiple companies in various industries, including wine, recycling of glass, software and hardware, digital signage, medical equipment and software, property development and (not surprisingly) a pro-cycling team.
Søren started the BiniVista project back in 2017. Just two years later, he decided to dedicate all of his time to the project. Søren has frequently visited Mallorca over the past 40 years and fell in love with the island many years ago. He has also cycled around Mallorca every year for the past 25 years and has had a house on the island since 2016. Besides his family, Søren’s greatest passions are cycling, art and wine.
Søren is 55 years old and has been married to Mette since 1992. They have three children.
Jaume is our winemaker and gives our wine autenticity.
Jaume was born on Mallorca in 1971, and he has produced wine at his family owned winery Es Verges in Esporles for many years. Jaume also has great experience with planting new vineyards on Mallorca, and he has been involved in many projects around Mallorca. This was also how Jaume initially became involved in BiniVista, and today he is a full-fledged partner.
Jaume is married to Silvia, with whom he has two daughters.
Everybody on Mallorca knows Joan and Joan knows every corner of Mallorca. Joan was born in Deia, Mallorca in 1974, and in 2009 he moved to Biniali in the middle of the wine lands of Mallorca, close to the BiniVista winery. Joan has been a professional road cyclist for over 14 years as part of some of the best World Tour teams in the world, and he has participated in 16 Grand Tours.
Since retiring as a professional rider, he has been doing guided bike tours on Mallorca. It was through these tours Joan met Søren. Joan has been part of BiniVista since the very start and is now a partner.
Joan is married to Joana and they have a daughter.
Marie Von Ahm
When it comes to building up our wine family, Marie is the very best. She is a specialist marketing and sales entrepreneur with great experience from start-up wine businesses, international distribution and media management. Marie has an insatiable passion for wine and entrepreneurship, and she is also a partner in BiniVista.
Marie’s unique skills include critical wine tasting, new product development, brand marketing, business development, education and management, and she also has a WSET Diploma qualification.
Previously, Marie has created unique wine club concepts all around the world, and she has a vast network within the world of wine. Marie has worked alongside wine critic James Suckling and also been a part of the prestigious Grand Jury Européen.
Signed contract regarding building Finca on the Merlot plot
We signed the contract for building our first Finca in the middle of the vineyards.
License to build new winery
Harvest 2020 ended with the Gorgolassa grape
Pressing grapes in our Bucher press for the first time – sauvignon blanc and viognier grapes.
Receiving and installation of wine tanks from Germany
Processing our own grapes for the first time at BiniVista
Starting the harvest of 2020 – the first grape was Pinot Noir
Receiving and installation of machinery of processing the grapes
Installation of first wine tanks
The rebuild and restore of the old bodega finished
Planting another 5 HA of vines.
Introducing our first 3 wines
Bottling our first wine
Did our first blend of red wine – Garnacha and Merlot
Harvesting for the first-time red grapes
Harvesting for the first-time white grapes
Introducing our originally logo
Starting to restore the old building
The name BiniVista registered
Planting 20 HA of vines
Purchase of winery plot with water-well
Deciding to do a winery
Purchase our first piece of land (plot 299)